Price your sponsored posts
Get a fair starting range for brand deals based on your followers, engagement and platform.
Pricing factors
Quality over size
A smaller, highly engaged audience is often worth more than a large passive one.
Where it runs
Charge more if the brand reuses your content in ads or on their own channels.
Your category
Finance, tech and beauty deals usually command higher rates.
Rates differ by market — multi-currency support makes this a practical influencer rate calculator India, US or EU brands and creators can use alike. And as the best influencer rate calculator free of charge, it gives both sides of a deal a fair, defensible starting number.
How influencer rates are actually built
There's no official price list for sponsored posts — but there is a consistent formula brands and agencies use as a starting point: a base rate per 1,000 followers, adjusted by engagement rate, platform and deliverable format. That's precisely what this calculator models, so the number you get is a defensible starting quote, not a guess.
The levers that move your rate
- Engagement rate — the biggest multiplier. A 20k account at 6% engagement out-earns a 100k account at 0.8%, because brands buy attention, not follower counts.
- Platform — video-first platforms typically command more per follower than static posts, reflecting production effort and watch time.
- Format — a story mention, a feed post, a dedicated video and a usage-rights package are four different products with four different prices.
- Niche — finance, B2B and health audiences monetize higher than general entertainment; adjust upward if your audience is specific and purchase-ready.
Negotiating beyond the number
Quote a range, not a point — it leaves room to trade. Charge extra for usage rights (the brand running your content as ads), exclusivity (not working with competitors for a period) and rush timelines. Bundle deliverables into packages: "1 Reel + 3 Stories + link in bio for a week" is easier to sell and harder to price-shop than a single post.
When to work below rate — and when never to
Gifted collabs and discounted rates can make sense early for portfolio pieces with brands you'd genuinely buy from. What should never be free: usage rights, exclusivity, and anything a brand's paid media team will amplify. If your content is good enough to run as their ad, it's good enough to invoice.
FAQ
It combines your follower count, engagement rate and platform benchmarks to estimate a fair price range for a sponsored post — the same logic brands' media buyers use.
A smaller account with high engagement often earns more per post than a big account with passive followers, because brands pay for attention and action, not just reach.
No — they're realistic estimates to anchor your negotiation. Your niche, content quality and audience location can move the final price up or down.
Yes — free and unlimited, with no login. Your numbers never leave your browser.
A common anchor is $10–$25 per 1,000 Instagram followers per post, adjusted up for engagement above 4%, niche authority (finance/tech pay more) and usage rights. TikTok runs slightly lower, YouTube integrations far higher.
Usage rights (brand running your content as ads), exclusivity (not working with competitors), and raw footage. Each of these can add 25–100% — sponsors expect the ask, so put them in your rate card.