🪐 Birth Chart · Gaps · Minimums

Website Keyword Audit

Paste any page URL and get its complete keyword birth chart — every on-page keyword with counts and strength, live demand validation from Google autocomplete, a minimums check (is your page carrying enough keywords?), and gap keywords to add so the page can rank in less time. Free, no login.

How does the Website Keyword Audit work?

It fetches your page in the browser via CORS mirrors, strips scripts and styles, then builds 1–3 word phrases from the title, meta description, meta keywords, H1–H3 headings, URL slug and body text. Every phrase gets a count and a strength score (frequency + placement bonuses), the top phrases are validated against live Google autocomplete to confirm real search demand, your totals are checked against per-page minimums, and finally the strongest topics are expanded through autocomplete to find related phrases that are missing from the page — your gap keywords.

  1. Paste a URL — your page or a competitor's ("resume-builder.html", a blog post, a tool page).
  2. Read the birth chart — every keyword, its count, strength, and where it lives (title, H1, meta, body).
  3. Check the minimums — focus keyword, 5–10 strong supporters, 15+ unique phrases, 300+ words.
  4. Add the gaps — real autocomplete phrases not yet on your page; weave them into headings and FAQs.
  5. Follow the phases — fix on-page this week, strengthen in weeks 2–4, build new pages from month 2.

How to read the keyword birth chart

Strength combines frequency with placement: title (+30), H1 (+25), meta tags (+15), H2/H3 (+10) and URL (+10). Demand confirms live searchers are typing the phrase. The table below shows what to do with each tier.

TierStrengthWhat it meansWhat to do
Strong60–100In title/headings and repeated in the body — the queries this page can actually rank forProtect these; build internal links using them as anchor text
Medium30–59Present but under-placed — body-only or mentioned oncePromote into an H2, the meta description or the first paragraph
Weak<30Barely registers — Google likely ignores itEither repeat it naturally 2–3 more times or drop it
GapReal autocomplete demand, but the phrase is missing from the pageAdd to headings, FAQ answers or new paragraphs this week

What a website keyword audit answers

Creators searching for a website keyword audit usually want one answer: does this page target the right phrase, strongly enough, without cannibalizing other pages? The keyword birth chart above answers exactly that — one focus keyword, its supporting phrases, and the gaps — so you fix targeting before touching a single paragraph.

Frequently asked questions

A full inventory of every keyword phrase a page already contains — its keyword "birth chart". The tool fetches your URL, extracts phrases from the title, meta tags, headings and body, counts each one, scores strength by placement and frequency, and shows which keywords are strong, weak or missing.
Rule of thumb: 1 clear focus keyword in the title and H1, 5–10 strong supporting keywords in headings and the meta description, and at least 15 unique relevant phrases across the page (30+ is ideal). The audit checks all of these automatically and tells you exactly what to fix.
Each phrase earns points from frequency plus placement bonuses: +30 title, +25 H1, +15 meta, +10 H2/H3, +10 URL. 60+ is strong, 30–59 medium, below 30 weak.
For your top keywords the tool queries live Google autocomplete in your browser. "Real demand" means actual searchers are typing the phrase right now; "low/none" means it may be too niche or worded differently from how people search.
Live autocomplete phrases closely related to your page's strongest topics that don't appear on the page yet. Add long-tail gaps (3+ words) to this page's headings and FAQ answers first; short head-term gaps usually deserve their own new page, planned with the Keyword Research Tool.
Yes — paste any public URL. Auditing the current #1 result for your target keyword shows you exactly which phrases (and how many) you need to beat it. Everything runs in your browser; nothing is stored.
Paste the URL above — the audit lists every on-page keyword with its count and strength, so you can see exactly which keywords your site, or a competitor's, is built around.
Yes, and more — besides counting how often each keyword appears, it flags over-use that looks like stuffing and lists gap keywords the page should add.

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